Internationally acclaimed performer and philanthropist shares her reasons for being involved in the 2011 Canadian Breast Cancer Foundation CIBC Run for the Cure
StarBuzz Weekly, Toronto-Sept. 28, 2011 – CIBC (CM: TSX) (CM: NYSE) – Canada’s South Asian community has to become more aware and more comfortable talking about issues likes breast cancer, says Lisa Ray, cancer survivor and celebrity spokesperson for the 2011 Canadian Breast Cancer Foundation CIBC Run for the Cure.
Ms. Ray, an internationally acclaimed performer and philanthropist, is one of five Canadian celebrities and Olympians who are the face of CIBC’s Run for the Cure campaign this year. The others are ET Canada’s Rosey Edeh, Olympic medalists Catriona Le May Doan, Cheryl Pounder and Heather Davis. These high profile women have elected to share their stories with all Canadians this year to build awareness of the Canadian Breast Cancer Foundation CIBC Run for the Cure, which last year raised a record $33 million to support breast cancer research, education, awareness, advocacy, early diagnosis and effective treatment.
“We have to talk about breast cancer more in the South Asian community, and bring it out in the open because it’s too often not spoken about,” said Ms. Ray. “As a ‘cancer graduate’, my life has an added dimension and purpose that I didn’t have before. Being transparent and open about my experience with cancer has served many different purposes, and I’m proud to be able to be connected with the CIBC Run for the Cure.”
“The Canadian Breast Cancer Foundation and CIBC work tirelessly to bring the awareness needed to such an important cause. I’m so grateful to have this second chance at life, so thankful for those who have supported me, and I wish the same for all those who are going through their own difficult journeys. I hope that by sharing my experience about the importance of paying attention to changes in your health, talking openly with your doctor and getting tested, I can motivate others in the South Asian community to do the same.”
This year marks CIBC's 15th Anniversary as title sponsor of the Run for the Cure – the largest single-day, volunteer-led fundraising event in support of the Canadian Breast Cancer Foundation which puts donor dollars to work to fund breast cancer research, education and awareness programs in Canada.
“This is a cause that is very close to our hearts because it impacts the lives of so many Canadians – including many of our team members, our clients and our loved ones,” said Raza Hasan, CIBC Senior Vice-President.
“We have covered a lot of ground in these past 15 years,” Mr Hasan continued, “and we continue to be very committed to raising funds and building awareness through the CIBC Run for the Cure. This year, we are thrilled that Lisa Ray and other high profile Canadian women have joined our campaign, lending their star power to help us reach even more Canadians.”
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for the Cure remains the largest, single-day, volunteer-led national event in support of creating a future without breast cancer. In 2010, close to 170,000 participants raised $33 million to fund innovative breast cancer research, education and awareness programs. On Sunday, October 2, 2011, this national movement will connect participants and volunteers in 59 communities across the country to support our vision of creating a future without breast cancer. For more information, visit www.cbcf.org.
About CIBC
CIBC is committed to supporting causes that matter to our clients, employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes including the Canadian Breast Cancer Foundation CIBC Run for the Cure, the CIBCChildren's Foundation and United Way, we are investing in the social and economic development of communities across the country. In 2010, $33.7 million was contributed through the CIBC group of companies to charitable and non-profit initiatives in Canada, supporting a wide variety of national, regional and local organizations. To learn more, visit www.communitymatters.cibc.com.
About the Canadian Breast Cancer Foundation – 25 Years of Progress
For the last 25 years, the Canadian Breast Cancer Foundation has been at the forefront of a nation-wide movement to raise awareness and mobilize action on breast cancer. Today, the Foundation is the leading organization in Canada dedicated to creating a future without breast cancer. Since 1986, from coast to coast, we have invested over $230 million to fund vital research, education and health promotion programs that have led progress in breast cancer prevention, diagnosis, treatment and care. Visit cbcf.org and join the movement.
For the last 25 years, the Canadian Breast Cancer Foundation has been at the forefront of a nation-wide movement to raise awareness and mobilize action on breast cancer. Today, the Foundation is the leading organization in Canada dedicated to creating a future without breast cancer. Since 1986, from coast to coast, we have invested over $230 million to fund vital research, education and health promotion programs that have led progress in breast cancer prevention, diagnosis, treatment and care. Visit cbcf.org and join the movement.
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